The agency model charges you six retainers for six channels that do not talk to each other. The engine model gives you one operator, one roadmap, and one price. Here is what that costs.
Every tier includes your choice of disciplines. Mix them. They run as one system because one operator owns the whole map.
Three channels, six retainers, six PMs, six dashboards. Or one engine, one operator, one price. Here is the difference.
| Typical agency | Bufflo Engine | |
|---|---|---|
| Monthly cost (3 channels) | $15,000–$25,000 | $8,500 |
| People you talk to | 3–5 account managers | 1 operator |
| Dashboards to check | 3–6 separate tools | 1 screen |
| Strategy meetings | 1 per channel, per month | 1 per week, all channels |
| Channels talk to each other? | Rarely | By design |
| Attribution | Per-channel, siloed | Cross-channel, modeled |
| Contract lock-in | 6–12 months | Month to month |
| Creative + copy | Extra, per deliverable | Included |
| You own the data? | Often no | Always |
Agency cost estimates based on industry averages for SEO, paid media, and content retainers at mid-market agencies. Your actual costs may vary.
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